After isolated appearances in the past, it’s now becoming an epidemic. More people are moving out, making the conscious choice to value quality of life over career and job security. There have always been dropouts but this time the demographic is different: 30-ish couples, usually with kids, around 8 or 10 years of job experience, owned your own house, sick of commuter hell. We’re looking for a vegetable garden and a place in the countryside, a village you can walk to, more time to spend on things we love, with life and consumption on a more personal scale.

The myths of our parents’ generation are dying fast and no one believes the ads any more. Making more money than your parents isn’t the key to happiness. There are no more jobs for life. No one selling anything has your interests at heart. Life doesn’t start the day you retire and in the meantime the right car, gadgets, and soft porn aren’t going to make the waiting any less painful.

But when downshifting, you’re still buying into a dream. I dreamed for years about getting out of London and our future house was often the backdrop. It’s easy for the house to become the key to the idyll and so you go looking for a house on the edge of your means. And then, especially if you’re renovating, it quickly moves beyond your means. Sure in our case our early optimism was based on the cost-estimates of a crook, but it’s happened in plenty of other cases too.

It’s important to love the house you move into but it could be so much easier if you fall in love with a smaller, cheaper, simpler house. Here’s the trap: you stretch to the house that you can just afford and it soon ends up costing more. So one of you is forced to return to the rat race in one form or another just to service the mortgage while the other downshifts. It’s not easy when two people in the same house are travelling at very different speeds and the consequences are predictable.

We’ve just managed to scrape over the line restoring our own place in the country, leaving us with plenty of work to do ourselves (with help from mates like Martin, Sundried Steve, and especially Jason H). But things would have been disastrously different if we’d bought the 6-bedroom bargain that we fell in love with on our first visit to Marche. If that had happened, our downshift would have been over before it started.